Yellow Cardinal M&A Services Announces the Sale of TriComB2B

Yellow Cardinal M&A Services is pleased to announce the sale of TriComB2B to Luxid. The acquisition accelerates Luxid’s growth by increasing its business in the U.S. and adding substantially to the company’s marketing value proposition. The addition of TriComB2B’s business marks an important step in intensifying Luxid’s growth and achieving its vision to become a leading global B2B agency. The company now has more than 160 employees, led by CEO Pasi Voho. TriComB2B principals Chris Eifert and John Buscemi will lead Luxid’s U.S. business, serving as managing directors.

Luxid and TriComB2B had discussed the possibility of joining forces for more than a year. Employees from both companies have collaborated on business opportunities, and both leadership teams had been engaged for several months planning the future course for the combined businesses. 

Luxid will look to significantly invest in the U.S. team to capitalize on already-identified opportunities. TriComB2B strengthens its B2B positioning in the U.S. and builds on the momentum created by the merger of ID BBN and Luxus – now Luxid.

“Through more than a year of dialogue, it’s become clear our teams share a passion for the highest levels of client satisfaction, both in terms of results delivered and everyday attentiveness,” offered Eifert. “We also believe in the cultural intangibles that have made Luxid and TriComB2B workplaces special environments that are the envy of other agencies. Our aim is to continue to use this advantage to attract the best talent in B2B as we begin our U.S. expansion.”

About TriComB2B

TriComB2B is an integrated agency devoted to industrial and technical B2B marketing, helping a worldwide client base to design simple, effective ways to connect with audiences, no matter how complex their stories. TriComB2B has been recognized as a Top 30 U.S. B2B marcomm agency and one of the Top 15 fastest-growing B2B marcomm agencies in the U.S. by B2B Marketing; a Best Place to Work by the Dayton Business Journal; and a B2B Top 200 Agency by Chief Marketer. TriComB2B was founded in 1984 and is headquartered in Dayton, Ohio, U.S.

About Luxid Group

Luxid Group is an international digital marketing agency that provides services to support global B2B and D2C company marketing. Founded in 2001, the company’s integrated data-driven service offering covers analytics, technology, creative, digital media, web development, public relations and brand strategy. Luxid Group has offices in Helsinki and Turku, Finland; London, U.K.; Austin, Texas, U.S., and now Dayton, Ohio, U.S.

About Yellow Cardinal M&A Services

Yellow Cardinal M&A Services was the exclusive financial advisor to TriComB2B in connection with the sale of the Company. Yellow Cardinal assists buyers and sellers in navigating the complexities of M&A transactions. With over 150 years of combined experience, Yellow Cardinal has a wide range of capabilities and expertise including sell-side merger and acquisition, buy-side strategy and execution, and business succession services.